A successful real estate agent is expert at generating leads. Within the real estate industry, a lead is information on a possible buyer or seller. It is more efficient to target individuals already considering purchasing or listing property, as opposed to the general public. If the lead comes from a person the potential client knows and trusts, then the real estate agent has an advantage over other agents, when contacting the lead.
Send regular mailings to past clients, either monthly or quarterly, with valuable information, such as real estate tips and news, or an occasional marketing calendar or gift. This will remind them you are still in business, and entice them to refer you to a friend or to call you, if they need your professional services. Continue reading